Showing posts with label Brand. Show all posts
Showing posts with label Brand. Show all posts

Monday, October 14, 2013

#WarOfWords2 Be the change you seek by Mac Dave



Be the change you seek by Mac Dave

What is mine is mine
Is my time to shine
Is about time I be at my prime
Is about time I wipe my tears and tell my eyes stop eye rain
Is time I stay on course and breakthrough walls
Is time I pray of course and open doors
Cause for many years I have been off course
A guy with no vision a mirage an illusion
I was so off guard that when poverty came
It came on hard striking, striking on hard
I was beaten so bad; if there was a score card
It will be zero to something it was that bad
Like that wasn't enough. He had his friends over
To have a taste of my chin chin
His friends were procrastination,depression, frustration
And after all that I was left on the floor with humiliation
Whispering into my ears; words crippling upstairs
Into my memory, telling me that I can't be great
That my present state is locked down
That he has the key to the gate from now
But as he left awhile later
Walking home I found love down town
Telling me scolding me to stand
Words renovating my psych anew,a brand
And after he spoke I took a stand
Because I was crawling before
Never had more life in me for sure
Cause no one will believe in me
If I don't believe in me
I am the change I seek
If I say am weak am weak
If I say am rich am rich
And that's how to reach my peak
Your words are the gateway to the changes you seek
Stay on the words you speak
And you will shine from week to week.



Check out the video via this link



Thursday, September 12, 2013

Want to brand your Poetry event? He is an expert on how to do that.



Kelvin Orifa is a consummate brand management and Integrated Marketing Communication Professional.  He has over 10 years of professional  experience in strategic brand and business management functions demonstrating strength in business strategy, market and competitive intelligence, customer segmentation, value proposition development and Go –To- Market leveraging on multi-media channels.


He has been exposed to several conferences and executive education programs focused on reaching today's digi-savvy youths, strategic marketing management, project management, advanced business simulation, strategic intuition at Hay Marketing UK, Lagos Business School, Phillips Learning Academy, Columbia Business School (NY) and has had the opportunity to share his brand activated thoughts at branding conferences and seminars. 

Kelvin believes that "brand building is a process "and "to think out of the box, look into other boxes". 

At MTN, Kelvin has worked as Asst marketing Manager, SME, Manager young professionals, Manager Youth segment and now Manager High Value segment. 




Tuesday, May 28, 2013

Brand ambassadorship??? em...em....what about.....???





A School of thought holds: 'Stars are made and not born'. I say, whether born or made, it is good to be a Star. Nigeria’s entertainment industry is sometimes like a theatre of comedy, especially when you put in the added spice of the involvement of telecoms companies.

All over the world its normal to see popular faces aka Stars, become Brand Ambassadors for companies’ products and services. For example, we have: Beyonce for Pepsi; Alicia Keys for Blackberry; Taylor Swift for Diet Coke; Lady Gaga for Polaroid; and Rory Mcllroy for NIKE. Therefore, it’s perfectly normal if the same thing is done in Nigeria.

However, considering the rivalry between the telecoms companies in Nigeria, one can only imagine the level it will be taken to. For instance:  

Glo has signed Waje, Omawunmi, Flavor, M.i, Naeto C, P Square, Bez, Lagbaja etc
MTN signed Iyanya, Davido, iMike, Chidinma, Praiz, Wizkid etc.


Now, this is ok for the industry, after all, money is flowing, and the Stars have paid their dues.


Funny thing though is, Glo also has actors, actresses and comedians as their Brand Ambassadors e.g. Basket Mouth, Desmond Elliot, Funke Akindele, Odunlade Adekola, Uche Jombo Rodriguez, Rita Dominic, Ali Nuhu, Chioma Chukwuka Akpotha, Monalisa Chinda, PSquare and Sammy Okposo among other celebrities as ambassadors too. 

But Glo and MTN are just 2 out of 4 telecoms companies in Nigeria. So I wonder what will happen when Airtel or Etisalat has a big musical concert! Who will come to play there?
After all, it’s obvious the terms of agreement of the other telecoms ambassadors will not allow them perform at the shows of the companies’ rivals. Besides, if you remove all the listed names above from the list of Nigerian Stars, I wonder who is left! 

Who will Airtel and Etisalat sign as their Brand Ambassadors? 
Who will host their shows? 
Who will sing for them? 
Who will headline their shows? 
Who will walk their red carpets? 
Who will do their celebrity adverts? 
Who will act in their sponsored movies (if they decide to do some)?

It’s about time these telecom companies look at alternatives. What alternatives, you ask? Well, alternatives like Spoken Word Poetry. Funny, right?
Well, Spoken Word Poetry is a fast emerging Art in Nigeria, and Spoken Word Poets are multi-talented and creative people, and as the saying goes, it is important to “catch them young”.
There are a number of advantages telecoms companies stand to gain from investing in this Art form, especially as it is an untapped gold mine. 



I do know not everyone can see what I see, but if they wait till the Spoken Word Poetry industry fully matures before they decide to delve into it, they just might not have anyone to attend and/or perform at their events :). Ok, I am just kidding! 

But on a more serious note, helping to develop an industry is not something many companies can lay claim to, is it? 
Creating a Spoken Word Poetry industry would provide employment opportunities for otherwise jobless but creative youths. Spoken Word Poetry as an Art form is a genre of entertainment, which can also be used as a literacy development tool for communication, information and education. 

The time is right, and the time is now, because history can be made today. It is time to develop the Spoken word  industry in Nigeria!!!

By
Olumide Holloway
08025070892

08038315055
Olulu4ever@gmail.com

Wednesday, March 20, 2013

How to use Spoken Word Poetry to increase Brand Visibility and Acceptability..!!!




Nigeria is blessed with abundant resources, both human and material but we do not recognize or utilize them.

At i2X Media Company Limited, we have discovered the power inherent in poetic youths. We give them a platform to express their views and opinion in a creative and entertaining way.
Like someone once said;
writers write,
singers sing,
teachers teach,
painters paint,
drivers drive,
runners run,
but what do Spoken Word Poets do? They “Spoke.” :) 

Well, more like, they talk poetically and powerfully. They are capable of exerting influence a Governor or President might struggle with.

But why Spoken Word Poetry? Well, why not. Check out links of some of our poets' performances at different events we have organized, and you will get your answer.
http://youtu.be/42VS2FZyeCQ     - Increase 
http://youtu.be/yq7FPpcbbSc     - Donna K
http://youtu.be/IXXmeGVVB_c     - HolyBlaze
http://youtu.be/dUjaShqBeyM     - Atilola
http://youtu.be/--EIu_yHWE0     - Soonest
http://youtu.be/QS1Mu59YiqQ     - Nini Efem
Spoken Word Poetry is an evolution, it’s an emerging art, and its gaining momentum in Nigeria and West Africa.

As a major promoter of Performance Poetry and Spoken Word activities in Nigeria, we are passionate about the Art as a genre of entertainment, a tool to increase literacy level, and a means of communication among people across the globe.

We are the organizers of WORD UP -the biggest Spoken Word Poetry Event in Nigeria.

In August 2012, November 2012 and February 2013, three editions of Word Up were held providing the much needed visibility for Brands we partnered with.

The next one is scheduled for May 18 2013 and 2 others thereafter.

For the rest of the year, we will be partnering with international poets from across the world, offering workshops to empower poets and aspiring poets on how to write and perform good poems as well as turn it into profit.



This year 2013, we will also be starting a performance poetry competition that allows poets from all over Nigeria compete against each other.

What makes this exciting is that the Brand that partners with our team will receive leverage as the entries will be centered around the brand’s values and other such matters they might want promoted online.

The competition will be both online and on stage involving video presentations, article writing and Performance Poetry. It promises exciting content and results for brands that partner with us.

There will be cash prizes for the top 3 poets and partners can offer additional gifts of value to the winning poets.

Spoken Word Poetry can be used to increase Brand visibility and acceptability in any or all of the following ways:

Branding Opportunity across all touch points.

Advert placements in our DVDS sold across the country, and around the world.

Brand exposure on social media sites and affiliated websites e.g. Google plus, Youtube, Linkedin, Facebook, Twitter, Pin Interest, Naij.com, BellaNaija etc

Media exposure.

Product/ Services Experience and Sampling

Speaking Opportunity

Database Acquisition and so much more
For more detailed information and partnership on the captioned topic, you get in contact with the undersigned.


Regards

Olumide Holloway
+2348025070892
olulu4ever@gmail.com



 

Thursday, March 14, 2013

Experiential Marketing with WORD UP (the Biggest Spoken Word Poetry Event in Nigeria).



Truth be told, nothing sells a brand faster than Experiential Marketing.

Picture this: it's 3:00 pm on a Saturday evening. 

A hall full of people applauds as their eyes stay glued to the stage. There is anticipation in the air. The excitement is palpable. Adding the needed colour and glamour all across the hall is the Brand behind the excitement. The people lose their voices as “he” steps on the stage. They influence, persuade, tweet, retweet and share their experience over social media, while others try to make their way to the venue even as your brand meets them at every point. They can’t wait to hear the sound of “The internationally renowned spoken word artiste,” on the shores on Nigeria for the first time. They can’t wait for YOUR BRAND, to make this happen.

Here’s introducing i2X Media Company Limited, the organizers of WORD UP -the biggest Spoken Word Poetry Event in Nigeria.

Since 2010, we have grown Performance Poetry and Spoken Word, working tirelessly to promote the art in West Africa and position it as a genre of entertainment, a tool to increase literacy level, and a means of communication among people across the globe.

This quarter we have plans to bring in an international poet from the United States of America to influence our poets here and further grow the industry. Your love for art and the entertainment industry has led our proposal right to you.

WHY US

The question is why not? Every quarter, poets gather from across the globe at our quarterly organized show – WORD UP.

WORD UP (SPOKEN WORD POETRY AND SOUL MUSIC EVENT): is a show that features the best Spoken Word Poets in Nigeria all on one stage. It is a major platform for poets across the globe. Previous editions saw poets from the Namibia, England and America grace the stage. We also feature celebrities who come on stage to read, recite and/or perform poems.

We have  held three editions of WORD UP in UNILAG, Akoka, Lagos supported by Charvet Nig. Ltd (major marketer of Power Horse energy drink and Kiss Mix), First Bank of Nigeria Plc,  Airtel and Smooth FM. 

WHERE YOU COME IN.

We request that you partner with us through sponsorship to showcase your products and services and portray your brand as one with a passion for development of the art and the average individual.

WHAT IS IN IT FOR YOU.

We understand that businesses exist for profit and the current economic situation requires granular analysis of your marketing spend. This is why working with our partners, we have designed special sponsorship plans to drive your marketing efforts.
Sponsorship of WORD UP provides you the under listed which can be further explained at our initial meeting.

·         Brand exposure on our various platforms

·         Branding Opportunity across all touch points

·         Advert placements in our DVDS sold across the country

·         Media exposure

·         Product/ Services Experience and Sampling

·         Speaking Opportunity

·         Database Acquisition and so much more.

WHERE YOU CAN FIND OUT MORE

Don’t take our words for it, please visit http://wordup411.blogspot.com/, where pictures, videos and information about our events and the organization can be accessed. While you are at it please feel free to check out our YOUTUBE channel, http://www.youtube.com/user/olulu4eva?feature=mhee, for video clips of some of our events.


SPONSORSHIP LEVELS 

Platinum, Diamond, Gold, and Silver.

We are open to further discussions should you decide to pick any of these options.

WHAT’S NEXT?

The next edition of our event, WORD UP Volume 4 (Spoken Word Poetry and Soul Music Event) is on May 18, 2013 and will hold quarterly thereafter.

Performance Poetry and Spoken Word Event is the next tidal wave that will sweep through Africa. The good part is it captures all genres of people, and creates job opportunities for our youths.
Do not miss the opportunity to ride on the waves.

We can’t wait to read from you so we can work together and achieve our objectives.


Kind regards.

Olumide Holloway
+2348025070892
+2348038315055